Beschrijving
This book offers a clear, step-by-step method for designing work environments that reflect your organization's strategy and values.
Through five phases - Analyze, Define, Co-Create, Realize, and Learn - you'll align culture, design, and behavior to create spaces that go beyond trends. A practical guide for leaders who want to close the gap between brand promise and lived employee experience, and make a lasting impact.
Why?
- Builds purpose-driven environments that attract new talent
- Bridges the gap between brand promise and employee reality
- Aligns brand, culture, and space for trust and results
- Proven method with 30+ years of experience
What?
- Five-phase framework with tools, visuals, and prompts
- Strategy to align internal culture with brand promise
- Real-life cases linking space, behavior, and experience
- Action plan for lasting, meaningful transformation
Who?
- Future-fit leaders and strategists seeking coherence
- HR and culture pros driving purpose daily
- Facility managers shaping identity through design
- Marketers and changemakers shaping inside-out brands
ISBN: 9789059961036
Paperback, 2025, Engels
