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WHAT TRENDS WILL SHAPE THE MARKETING OF TOMORROW?
AS A COMPANY, WHERE CAN YOU BEST INVEST YOUR TIME AND MONEY?
HOW CAN YOU DEVELOP A STRONG MARKETING PLAN?
Thanks to the lightning-fast evolution of digital channels, and in particular social media, the fields of marketing and communication are experiencing a radical revolution. You need to be able to react and respond quickly to the expectations of your customers, while at the same time ensuring that the form and the content of your message conform to the new norms. This has an impact on your entire approach to digital marketing.
The many new channels, formats and methods require you to organise yourself as a marketeer in a completely different way. Within this new context, the measuring of all your marketing efforts is of crucial importance.
This book will show you how you can gear your marketing strategy to keep pace with the volatile digital world by introducing you to the basic principles of the new 4 M’s of marketing transformation: Medium, Message, Method and Metrics.
ISBN: 9789059962330
