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Business Is the Continuation of War by Other Means ... (ebook) - Jean Van Marcke 

Business Is the Continuation of War by Other Means ... (ebook)

Jean Van Marcke (Auteur)

2026 28,49 28,49
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A radically original view on strategy through the lens of 3,500 years of military thinking

Connects the wisdom of Sun Tzu, Clausewitz and Porter to today's business realities

Offers entrepreneurs practical strategic clarity in an era of AI, disruption and geopolitical uncertainty

WHY?

  • Moves beyond management trends and short-term business tactics
  • Reframes strategy as the art of navigating conflict, power and uncertainty
  • Written by an experienced entrepreneur combining philosophy, history and business insight

WHAT?

  • Learn how military strategic principles apply to modern business challenges
  • Discover frameworks for sharper decision-making and long-term positioning
  • Gain a deeper understanding of competition, leadership and strategic focus

WHO?

  • Entrepreneurs and business leaders navigating complex markets
  • Executives seeking deeper strategic insight beyond conventional MBA thinking
  • Readers interested in strategy, leadership, history and competitive advantage


ISBN: 9789059969070


2026, Engels

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