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"The Innovation Expedition" is an essential resource for anyone looking to transform rejection into opportunity. This insightful book offers fifteen actionable strategies designed to help you gain support from managers, investors, and customers. Each strategy is backed by inspiring examples from real-world innovators who have triumphed over significant hurdles. You'll also find practical insights and research-backed advice on how to secure top management buy-in, ensuring your innovation projects can thrive. With its engaging storytelling and effective strategies, "The Innovation Expedition" empowers you to navigate the challenges of the business world and turn your ideas into reality.
ISBN: 9789063697204
